
Advisory Services

Selling
Every home requires its own strategy.
I take a considered approach to pricing, positioning, and presentation: identifying where we can create value and how to bring your property to market for its strongest result.

Buying
The right purchase is about more than finding the right home. I help you evaluate value, potential, and the tradeoffs that matter, from layout and renovation to negotiation and long-term resale.

Valuation
Value is more nuanced than price per square foot. I look at the data alongside current competition, buyer behavior, condition, and the qualities unique to your home to give you a clear perspective on where it sits in today’s market.
About Michelle
VALUE • POTENTIAL • LIVING
I work with buyers, sellers, and developers across Manhattan and Brooklyn, bringing sharp market insight, transparent communication, and meticulous attention to detail to every client relationship. I take a highly personalized, full-service approach, staying closely involved from our first conversation through closing and beyond to ensure my clients feel informed, supported, and confident in every decision.
With experience across resale and new development, I advise on everything from pricing and negotiation to off-market opportunities, renovation potential, and long-term value. I believe good representation is as much about knowing what to pursue as it is knowing when to walk away. My role is to bring clarity to the process, anticipate what’s ahead, and help my clients make thoughtful, well-informed decisions.
My perspective is also shaped by my experience as a Brooklyn homeowner and renovator, alongside my husband’s work in development. I evaluate homes beyond the numbers, considering layout, design, construction, functionality, and opportunities to create value. That perspective allows me to advise clients more holistically, whether assessing a home’s potential, considering a renovation, or determining how best to position a property for market.
Before real estate, I built my career in brand strategy and creative services for global luxury brands including M·A·C Cosmetics, Tiffany & Co., and brands at Condé Nast. Working closely with C-suite leaders shaped the way I approach my work today, bringing together strategy, creativity, and a strong visual perspective. That experience informs how I position and market properties, helping me tell the story of a home in a way that feels considered, compelling, and true to its value.

Get in Touch
Office
372 West Broadway, New York, NY 10012
michelle@serhant.com
Phone
305-491-5345
